THE CULT NEWSLETTER
BEHIND THE SCENE: MIFFY
COME BEHIND THE SCENES OF THE MIFFY COLLECTION. FROM CONCEPT TO FINAL PRODUCT WE WANTED TO SHARE WITH OUR CULT MEMBERS ALL THE DETAILS THAT WENT INTO BRINGING THIS NOSTALGIC COLLABORATION TO LIFE.
CUSTOM MIFFY & BORIS CHARMS
WE DESIGNED AND DEVELOPED OUR VERY OWN CUSTOM MIFFY AND BORIS CHARMS FROM THE GROUND UP. EVERY CHARM BEGAN AS A 3D MODEL, CAREFULLY CRAFTED BY OUR DESIGNER BEFORE BEING BROUGHT TO LIFE THROUGH CUSTOM MANUFACTURING.
IT'S THE FIRST TIME WE'VE EVER CREATED OUR OWN BESPOKE CHARMS, AND A MILESTONE WE'RE INCREDIBLY PROUD OF.
HANDCRAFTING THE NAILS
LIKE ALL OUR PRESS-ON NAILS, EVERY SET IS HANDCRAFTED FROM SCRATCH BY OUR TEAM OF IN-HOUSE NAIL ARTISTS. SOME DESIGNS TAKE HOURS TO COMPLETE, WITH EVERY DETAIL CAREFULLY CRAFTED BY HAND.
SO MUCH LOVE, CARE, AND ATTENTION WENT INTO THIS COLLECTION, AND SEEING OUR CONCEPTS FINALLY COME TO LIFE HAS BEEN AN INCREDIBLY SPECIAL MOMENT FOR OUR TEAM
PHOTOSHOOT & CAMPAIGN IMAGERY
ONCE THE NAILS WERE COMPLETE WE THEN CREATED THE CONCEPT FOR THE BEAUTIFUL IMAGES YOU SEE ON YOUR INSTAGRAM FEED AND ON OUR WEBSITE.
SOURCING INSPIRATION FROM THE ORIGINAL WORK OF DICK BRUNA WHILST ALWAYS HAVING THE ICONIC NAILCISSIST TOUCH.
